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Market Insights
For surviving disruption, continuous business transformation is needed. Particularly when they are already market leaders, businesses must transform to remain ahead. However, 75% of company transformation projects fail, owing to a lack a disciplined approach. We assist executives in achieving rapid, visible, and long-term improvements in company efficiency, as well as strengthening their organisations to win in the future and converting their companies’ upside potential into radical performance gains.
We help companies develop and thrive in the digital age by putting together the skills needed to help them grow and thrive. With our online sample and detailed insight solutions, you can make data collection and study studies more human. You can depend on the high quality and detailed data provided by our programmatic research solutions.
Our experiences in various projects -
- Market Sizing & Forecasting
- Product Testing
- Concept Testing
- Market Entry Strategy
- Competitive Intelligence
- Consumer Portrait
- Customer Satisfaction-CSAT
- U&A Study
Our research methodologies
Broadly, there are two process - Qualitative and Quantitative
- FGDs & Mini-FGDs – Offline & Online
- Duets & Triads – Offline & Online
- IDIs – Offline & Online
- CHVs – Offline & Online
- Ethnography
- Observatory
- Face-to-Face -- Offline
- Mystery Shopping
- Telephonic
- Online - Panels
- Opinion Polls
