We assisted a leading manufacturer of pumps and various industrial equipment to identify the market opportunity and create a market entry and positioning strategy for a new mechanical product in India

We assisted a leading manufacturer of pumps and various industrial equipment to identify the market opportunity and create a market entry and positioning strategy for a new mechanical product in India

The problem: A reputed industrial organization manufactures various pumps & motors for domestic and industrial sector. It was interested in developing a new industrial product that could be commercialized throughout…

Continue Reading We assisted a leading manufacturer of pumps and various industrial equipment to identify the market opportunity and create a market entry and positioning strategy for a new mechanical product in India
On behalf of a global organization, we conducted a rapid assessment survey of the residents in selected slums in Kolkata to understand their attitudes and behaviour in respect to the ongoing pandemic

On behalf of a global organization, we conducted a rapid assessment survey of the residents in selected slums in Kolkata to understand their attitudes and behaviour in respect to the ongoing pandemic

The problem: A global organization wished to understand the demographics of respondents in selected slums of Kolkata and gauge their Knowledge, Attitude and Practice in the wake of the COVID-19…

Continue Reading On behalf of a global organization, we conducted a rapid assessment survey of the residents in selected slums in Kolkata to understand their attitudes and behaviour in respect to the ongoing pandemic
We helped a leading media house gain insights into the TV viewing habits of the target audience during and after the ’lockdown’ due to the pandemic and provided them recommendations on how to design popular shows

We helped a leading media house gain insights into the TV viewing habits of the target audience during and after the ’lockdown’ due to the pandemic and provided them recommendations on how to design popular shows

The problem: A leading media house wished to understand the TV viewing habits of the GEC viewers during the lockdown phase and know the opinions of people regarding the uptake…

Continue Reading We helped a leading media house gain insights into the TV viewing habits of the target audience during and after the ’lockdown’ due to the pandemic and provided them recommendations on how to design popular shows